Sweeney Communications

Added Value

Real transformation comes through change in people. Projects deliver long term value when they go beyond upgrading assets and systems to improve capabilities, motivation and culture.

Too often project teams do not deliver on their promises because they focus on rolling out the latest technology or mechanistic system. As they become embroiled in the detail they lose sight of the business objectives around revenues and profits, market share and reputation.

Good communication keeps team members focused on resolving business need. Issues are identified before they become problems, reducing costs, especially cost of failure, and speeding up timescales.

Roles and responsibilities are clear, improving teamwork and relationships of trust. Team members and audiences are able to flag concerns, knowing they will be evaluated and resolved.

Good communication also takes account of emotions. It listens to the fears behind resistance and helps audiences understand why. It seeks to persuade them to let go of their concerns, to embrace new ways of working.

We believe communications is the essential difference between projects that deliver lasting improvements and those that deliver short term fixes. Teams that work with us are able to use communications to add lasting value to their projects.
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